Novacar RentiCar Interview: 2025 Car Rental Trends

Could you briefly introduce Novacar?

Novacar is a car rental brand created by the Eşmen Family, which has more than half a century of commercial history, by blending its deep-rooted experience in the automotive sector with a new generation perspective. Since 1991, the Eşmen Family has been operating in the automotive sector and offers short and long term corporate car rental services with Novacar, taking its experience in different fields such as food, tourism and real estate behind it.
As Novacar, we aim to provide a quality, comfortable and reliable rental experience to our customers all around Turkey with our fleet of near-zero and up-to-date vehicles.

What makes Novacar different from other brands in the sector?

- Customer satisfaction-oriented service approach:
We proved our determination in this field by winning the "Gold" award for two consecutive years at the A.C.E. Awards, one of the most prestigious customer experience awards in Turkey. All feedback from our customers reaches our management team directly, simultaneously with the relevant department. We meticulously analyze every constructive evaluation, take the necessary action and do not hesitate to communicate with our customers one-on-one. Delivering excellent customer experience is a never-ending journey for us.
- Loyalty program (Novaclub)
We don't just encourage customer loyalty, we actually reward it. Our guests receive Novapoints for every rental. These points can be used for any rental they wish. By offering fast earning and instant redemption, we make our customers gain the advantage without postponing it.
- Accessibility:
We are always accessible both in terms of our prices and communication channels.
- Young and dynamic team:
From the CEO to the field staff, we work with a young, energetic and open to development.
- Speed of decision-making and high maneuverability: We have an agile management approach that can keep up with the fast-changing dynamics of the sector. Without getting bogged down in a large bureaucracy, we are able to take quick action in times of need, thus saving time for both our customers and business partners.
- Our sensitivity to cleanliness:
All our vehicles are cleaned in detail and delivered with the same sensitivity in every rental. We absolutely do not allow smoking in our vehicles, we are sensitive about this issue. Our customers and vehicles are very valuable to us; we mutually care about this respect throughout the rental process.
- Social responsibility:
We are one of the continuous supporters of LÖSEV. We know that we have a responsibility not only to business but also to the world we live in and we act accordingly.
- Support for sports :
We are a proud sponsor of Çukurova Basketball Club, one of the strongest representatives of women's basketball in Turkey. As a brand born in Mersin, we care about contributing to both our regional values and national success goals.

How was 2024 for the car rental sector?

The year 2024 came with many challenges for the car rental sector. Many companies fell behind their targets due to economic fluctuations, exchange rates, and the increase in fleet costs.
In this period, we, as Novacar, turned inward and focused on increasing our operational efficiency and strengthening the harmony within the team. With the right strategies and decisive steps, we closed the year with minimal negative impact.

For 2025, what are the main trends you foresee in the car rental industry?

- Deepening Digitalization
Customer expectations are now shaped around speed, convenience and transparency. Mobile applications, AI-powered customer services and contactless rental solutions are likely to evolve.
- Increasing Share of Electric and Hybrid Vehicles:
Carbon footprint reduction targets, environmental awareness and regulations drive companies to invest in electric vehicles. By 2025, the proportion of electric options in the fleet of many rental companies will increase significantly. Customers' increasing expectation of fuel savings is also an important factor in accelerating this transformation.
- Data-driven Service Design:
With systems that analyze user behavior, customer-specific offers, personalized services and campaigns can stand out. The question "To whom, when and what kind of offer?" will be answered with data.
- Experience Oriented Approach:
Car rental is not just a transportation service; it is a holistic travel experience. This has always been the case, but as in every field, the importance of experience is increasing day by day. Users demand not only clean, safe and comfortable vehicles, but also easy communication, quick solutions and a pleasant interaction process.
- New Generation Customer Profile and Expectations:
Young users are looking for more flexible, fast and digital experiences. At the same time, they care about the values of brands. Since social responsibility, environmental awareness and user-friendly approaches are preferred, brands have to add these preference criteria to their road maps.

What are the new solutions you have developed to increase customer satisfaction?

The Novaclub Loyalty Program, which we have explained in detail before, is one of the steps we have taken to increase customer satisfaction.
However, we care about offering a comfortable travel experience, not just a vehicle. In this direction, we offer our guests technological accessories for daily needs such as USB and chargers in addition to our vehicles.
We make our fleet preferences based on the expectations of our customers and favor vehicles with high level of equipment and new technology.
In the name of environmental awareness on the one hand and economic sustainability on the other, we tend towards fuel-efficient, hybrid and electric vehicles. We are aware that fuel is an additional burden on rental costs; therefore, we shape our fleet accordingly so that our guests can have an environmentally and budget-friendly journey.

What can you say about the Novacar and RentiCar cooperation?

Both brands have a very similar approach to operational processes and customer satisfaction. Our cooperation is based on mutual trust and transparent communication. Renticar works with many brands and it is valuable for us to establish a sustainable and mutually beneficial relationship within this structure. We wish our cooperation to continue in the same environment of openness and trust.

Is there any other topic or message you would like to add?

We would like to briefly remind RentiCar blog followers about our current campaigns through you:
Your trip starts from Istanbul but your return will be from another city? No problem! With our One Way Campaign, experience the freedom of travel with a fixed fee of 27 TL for one-way car deliveries from Istanbul to all cities where Novacar offices are located. In short, it is a great opportunity for those who want to start in one city and accumulate memories in another.
The direction of the journey is yours, the convenience is ours. Special for those who say "I want to live premium but on a reasonable budget": Our BMW monthly rental campaign is currently live with a price of 55,000 TL + VAT.
Our 10% discount campaign for public and healthcare professionals continues as a reflection of our inclusiveness-centered approach.
Finally, we must say that for us, every lease is not just the delivery of a vehicle, but an opportunity to be a partner in a story.