Green Motion Turkey and RentiCar Collaboration: Interview on the Future of Sustainable Car Rental

The car rental sector is being reshaped with a sustainability and customer-oriented service approach. Green Motion Turkey, which specializes in environmentally friendly car rental services, is at the forefront of this change. Serving in more than 50 countries around the world, Green Motion is known for its "eco-friendly car rental" identity. We listened to Volkan Büyükçolpan, Sales and Operations Coordinator, about its seven-year journey in Turkey and its cooperation with RentiCar. In our interview, we touched on many topics from sectoral trends to environmental awareness.

Could you briefly tell us about yourself as Green Motion Turkey?

Green Motion is a brand specialized in short-term car rental services and has been operating in Turkey for seven years under Metal Oto. Green Motion, a British brand serving in more than 50 countries around the world, is known for its "Environmentally Friendly Car Rental" identity. With this approach, it has made it its mission to develop environmentally conscious and sustainable policies. We are proud to offer quality and environmentally friendly solutions to our customers by putting environmental awareness at the center of our service processes.

What are the most important features that differentiate the services you offer as Green Motion from other brands in the sector?

As Green Motion, our most important differentiation from other brands in the sector is that we adopt the principle of providing quality service to our customers at competitive prices. By closely monitoring our costs and reflecting the advantages in this field to our customers, we aim to keep their satisfaction at the highest level. In addition, we are unique in the sector with our environmental stance. We offer an environmentally friendly experience by prioritizing sustainability in our service processes.

What were the main trends and challenges affecting the car rental industry in 2024?

2024 stood out as a period of post-pandemic recovery for the car rental industry. Globally, companies made intense efforts to bring their operations back to their previous levels, while in Turkey, economic fluctuations and exchange rate fluctuations left their mark on the sector.
While the general economic situation in our country negatively affected the purchasing power of local customers, high prices in foreign currency caused foreign tourists to lose interest in car rental services. This situation brought along the necessity to develop new strategies for sector players.

For 2025, what kind of developments do you expect in the car rental sector? Are there any innovations you will make as Green Motion? Which trends do you think will come to the forefront?

Our expectations for 2025 include the revitalization of the sector in case of a change in interest rate policies. In addition, we anticipate that Far Eastern vehicle brands will take more place in the sector and the use of electric, hybrid and plug-in hybrid vehicles will increase.
Among our innovations as a brand, our priority will be to take steps to reduce our carbon footprint. To this end, we aim to offer a digital customer experience by completely eliminating paper and printing products from our processes. In addition, we believe that the importance of digital booking channels will increase and we continue our investments in this area.

What is the place of electric vehicles in your rental services in terms of sustainability?

Electric vehicles have become a rising trend in Turkey as well as around the world. Although the Far Eastern countries have taken the lead in this market, leaving European manufacturers slightly behind, it is inevitable that manufacturers will increase their investments in electric vehicles.
However, there are some who argue that if all vehicles are electric, there will be no major improvement in the carbon footprint due to the increase in energy demand. It is often stated that for electric vehicles to be truly environmentally friendly, energy needs must be largely met from renewable sources such as solar energy. We believe that we will see significant breakthroughs in solar energy in the next decade.

Finally, what do you think about the RentiCar - Green Motion cooperation? Can you tell us about the benefits that RentiCar provides for you?

We can say that our cooperation with RentiCar has made our business processes much easier. As a partner focused on generating car rental reservations, RentiCar gathers reservations from renticar.com and RentiCar App channels under a single roof. This structure has made our operational processes very efficient.
In addition, the RentiCar team is easy to communicate with and works in synergy with us, which is a great advantage in achieving our common goals. I would like to state that we are extremely pleased with this cooperation.

What would you like to add?

We constantly follow innovations to add value to the sector. We aim to carry our environmentally conscious policies further in the field of sustainability and always strive to offer our customers the best experience.
A Greener Future with Green Motion Turkey and RentiCar Collaboration
Green Motion Turkey is a brand that inspires the industry with its environmentally friendly policies and innovative services. Thanks to the cooperation established with RentiCar, it provides efficiency in operational processes and offers fast and reliable solutions to customers. With a broad vision ranging from electric vehicles to digitalization, Green Motion continues to work for a sustainable future in 2025 and beyond. This strong partnership stands out as an important step towards raising environmental awareness in the car rental sector as well as raising sectoral standards.