Everyday and RentiCar Collaboration: Interview on Transparent Customer Management

Customer expectations in the car rental sector are changing every day. Fast, easy and budget-friendly solutions are no longer a preference, but a basic need. At the center of this transformation are investments in technological infrastructure and a transparent service approach. In this interview with Burak Mazı, Everyday's Rental Director, we talked about what kind of customer experience the brand offers in cooperation with RentiCar and their approach to transparent customer management.

Can you briefly introduce Everyday?

Everyday Rent a Car is a daily rental brand created by HDY Group of Companies with 100% domestic capital with the support of its deep-rooted history and experience. It continues its activities with 13 branches, young and wide range of vehicles throughout Turkey.

How have customer expectations changed in the car rental sector and how has Everyday adapted to this change?

Customer expectations in the sector have evolved towards fast, easy and budget-friendly service with technological infrastructure. Customers expect a fast and reliable service with transparent price policies.

As Everyday, we are trying to meet these expectations by investing in our technological infrastructure and offering a pleasant rental experience with special advantageous prices.

As Everyday, what kind of a road map do you follow to increase customer satisfaction?

As Everyday, we closely follow the processes of all our customers who have received rental services. We take notes from all the positive/negative experiences they have had and make the necessary efforts to provide a better service in their next rental.

For 2025, what are your predictions and plans for the sector? How did the year start for you?

2025 will be a year in which companies that prioritize customer satisfaction and serve their customers with fast and reliable solutions will differentiate themselves. In this year, we will be trying to make a difference in terms of service quality by prioritizing customer satisfaction.

In the second half of 2025, we anticipate that there will be a little more economic recovery for the sector. The first two months of 2025 partially met our expectations. We hope that our expectations will be fully met in the following months.

What are the innovative solutions Everyday offers to customers?

Everyday works to provide the most appropriate and fastest solutions for its customers by following the heat maps of its customers in virtual environments; web, mobile applications, etc. We are also working to resolve our customers' call center and whatsapp access in the fastest way possible.

What can you say about Everyday and RentiCar cooperation?

Our cooperation with Renticar continues efficiently for both parties. Thanks to our strong mutual communication, we aim to continue our cooperation by creating innovations and opportunities to offer the best experience to end users.

Are there any new services or investments planned in the near future?

In 2025, we are working on expanding our branch network with new corporate branches and dealership system. Also during the year, we will continue to renew our fleet for the satisfaction of our customers.

Is there any other topic or message you would like to add?

We anticipate that 2025 will be a year in which tourism revenues will increase. I think that we should meet this increasing demand by prioritizing quality service, transparent price policy and customer satisfaction targets, and that we should ensure the continuity of this increase as all sector stakeholders.

Today, the key to success in car rental services is to offer a reliable and transparent customer experience supported by technological solutions. As Everyday, we act with this understanding and work to provide the best service to our customers in cooperation with RentiCar. We are happy to be part of this transformation in the sector.