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EasyGo: A Brand Making a Difference in the Innovative Car Rental Industry

EasyGo: A Brand Making a Difference in the Innovative Car Rental Industry
16 January 2025
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We had a pleasant interview with İlkay Şahin, General Manager of EasyGo, which stands out with its innovative and environmentally friendly solutions in car rental. We talked about the future goals and innovations in the sector of the brand that makes a difference with its large vehicle fleet, fast service and digital infrastructure. Here are all the details.

Can you briefly introduce EasyGo?

EasyGo is one of the role model companies in the car rental sector with its guest-oriented service approach and innovative solutions with more than 120 vehicle delivery points throughout Turkey and the Turkish Republic of Northern Cyprus. With its user-friendly platforms and large fleet of vehicles, it offers individual and corporate guests the opportunity to rent a car in the fastest and easiest way. EasyGo also prioritizes guest satisfaction with flexibility, security and economic solutions. Our EasyGo brand, which does not compromise on investing in technology and responding quickly to guest demands, has managed to become one of the pioneers in the sector.

What are the features that make you different from other brands in the sector?

There are several important features that distinguish EasyGo from other brands. First of all, the flexibility and user-friendly digital platforms offered by the brand make it different from other car rental companies in the sector. Guests can rent the car they want through EasyGo with a few clicks and this process can be completed very quickly.
If you check EasyGo for Google reviews and ratings, you can see the importance our brand attaches to the happiness experience with its guests.
Also, EasyGo's fleet of vehicles offers a wide range of options to guests. There are vehicles in different segments (economy, luxury, SUV, etc.) for almost every eventuality. Another difference is EasyGo's guest support services and 24/7 availability. This makes it easier to resolve emergencies and disruptions in vacation planning.

What Were the Major Trends Impacting the Car Rental Industry in 2024?

In 2024, there were a few main trends affecting the car rental industry:
1. Growing Popularity of Electric Vehicles: As environmental awareness and sustainability are at the forefront, electric vehicles have been observed to increase in the rental market. As EasyGo, we aim to reduce carbon footprints by including electric vehicles.
2. Digitalization and Technological Innovations: In addition to online reservation systems, making car rental transactions easier through mobile applications is one of the biggest developments in the sector. EasyGo, together with Renticar, offers personalized services to guests through digital platforms.
3. Rise of Short Term Rentals: Short-term car rentals have become more popular, especially in holiday resorts and big cities. Guests demand flexibility and speed, while at the same time getting affordable prices with shorter rentals.
4. Shared Car Systems: The growing popularity of car sharing services has enabled rental companies to integrate their fleets into sharing models. This is a trend that increases the use of short-term vehicles, especially in urban areas.

What is EasyGo's Approach to Sustainability?

EasyGo is taking important steps towards sustainability. The company aims to reduce carbon emissions by offering environmentally friendly vehicles. Increasing the ratio of electric vehicles in its fleet, EasyGo also renews its vehicles with energy efficient models. It also uses sustainable materials in the maintenance processes of the vehicles and carries out various projects to increase recycling rates.
In addition to these, it develops environmentally friendly transportation solutions by establishing business partnerships to balance its carbon footprint. With these efforts for sustainability in the sector, EasyGo aims to contribute to a greener future.

What are your predictions and plans for the sector in 2025?

For 2025, more digitalization and technological innovation is expected in the car rental industry. With guest demands changing rapidly and digital platforms coming to the forefront, EasyGo plans to make new investments in mobile app developments and improving the guest experience.
Another important prediction is that electric car rentals will become more widespread and this will become more prominent in the industry. EasyGo aims to promote eco-friendly transportation by offering more options regarding eco-friendly vehicles. In addition, alternative model applications such as shared car rental services may also be included in the company's portfolio in 2025.

What are the Innovative Solutions EasyGo Offers to Guests?

EasyGo reveals its difference in the sector with the innovative solutions it offers to its guests. These include
- Instant Car Delivery Service: Guests can quickly pick up the vehicles they rent through EasyGo at the locations of their choice.